Social Media Marketing for small to medium business in Australia
Are you a small to medium business owner in Australia? Have you cemented yourself a sturdy marketing plan? Or perhaps you know what you need to do but are struggling with the time to do it? We hear you…..
A question we get asked often – Is it really that important to have a marketing plan for your small businesses in Australia?
The short answer is, YES! Do you have plans to grow your business long term? Of course you need a marketing strategy! How else will you spread your message and show your service or products?
So, why do you need social media marketing for small business in Australia?
This article outlines the benefits, cost effectiveness and strategies that can be used by a small business to work on building their brand through digital marketing channels with affordable social media marketing.
The way we communicate with our customers and prospects has changed! One thing that Covid taught us small business owners, is that we need to be on the forefront of our opportunities when situations (like Covid!) happen!
With smartphones becoming more prominent in people’s lives, they’re spending exponentially larger amounts of time on these devices every day, and that means you can reach them right when they are ready to hear from businesses like yours.
And what are people looking at from their smartphones?
Social media of course!
No one goes to social media to buy, BUT, if you have killer content that hits their pain point, they WILL buy, reach out to you or become curious about how you or your business can help them with their problem.
Solve problems, hit emotion, give value and BOOM, this is how you grow your brand online, generate leads and convert them like a wizard.
With the rise in popularity of social media in recent times, it’s no surprise that people spend more time on their phones. A recent study reports that people use specific apps to interact with companies they’re interested or already do business with.
So not only is using these platforms free, but you also have an opportunity for engagement right at your fingertips, all without breaking any sweat…or staying up late scouring YouTube trying to find good content ideas again.
What are some of the benefits of social media marketing for a small business?
Increases Brand Awareness
The beauty of social media is that it can be used to not only promote your brand but also connect with potential customers. By investing time into creating a strong account, you’ll find yourself coming across as professional and trustworthy in all aspects when potential clients see how active you are on these platforms.
At Abundant Life Studio we call it the ‘know, like and trust factor’ – and trust is the quickest way to grow your audience online.
Create social proof for your brand
Put simply – the more a company is willing to share the heart of their business on social media, the better chance they have at building customer loyalty and recognition. Works like a charm!
Increases website traffic
With social media sites becoming more popular, it’s no wonder that increased presence in these areas leads to higher traffic for your website.
Platforms like Instagram, Pinterest and now even TikTok are being indexed in Google searches.
Provides you with a better audience insight
Social media has become such a primary source of information for so many people and different demographic groups. There are more opportunities than ever before to increase your standing on search engines by sharing content with friends and family through social networks, and of course, these networks then capture your targeted audience – which means, you can retarget to them also.
The beauty of social media is the ability to get right in front of your EXACT audience, literally.
Helps to drive more sales or bookings
As more and more people engage with your brand online and follow it, more and more successful opportunities for sales will ensue.
The increased number of likes, sharing, or recommendations of content happens on various social platforms and leads to increased sales. Pinterest is particularly good for this! (chat to us about a tailored Pinterest strategy for your business!)
The time has never been better for small businesses in Australia to harness the power of affordable social media marketing.
With so many people spending time on social platforms, it’s the perfect opportunity (and it’s a no brainer!) to connect with potential customers and drive traffic back to your website.
Not sure where to start? Our fabulous team at Abundant Life Studio can help!
We have years of experience creating successful social media strategies for businesses of all sizes and industries.
Contact us today to learn more about how we can help you reach your business goals with social media marketing or fill in the enquiry form HERE and we will be in touch.
Do you need a killer team behind you to grow your brand online? Submit your enquiry HERE and a member of our team will be in touch.
Alternatively contact us at –
hello@abundantlifestudio.com.au
+61 0400 580 887